01 · Mark System
Where the build begins.
A clean 'A' with a cursor blinking on its baseline — the command-line prompt where every project starts. Atlas is the letterform and the caret: where the AI and Web3 frontiers meet, and where capital commits to the first line of the build.
- Clear space ≥ half mark width
- Min 20px on screen / 8mm print
- Mark sits left of wordmark, optically centered to the A
- Cursor block always on the A's baseline
- Outline the A or vary stroke weight
- Detach, resize, or reposition the cursor block off the baseline
- Rotate or shear
- Recolor outside white / ink / cobalt / brass
- Apply shadows, glows, or gradients
02 · Color
Ink, cobalt, brass.
A near-black instrument environment read against Cobalt Signal — the color of depth, capital, and the live systems we back. A metallic Brass marks the ledger moments and human annotations. Color is rationed: the system stays almost monochrome so each accent carries meaning.
03 · Typography
Three voices.
Display sets the conviction, body carries the argument, mono keeps the record. Archivo speaks in headlines, Space Grotesk in prose, IBM Plex Mono in labels and data — the same instrument discipline as the color: each face has one job.